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The Gerontological Society of America (GSA) is the oldest and largest interdisciplinary organization devoted to research, education, and practice in the field of aging. Founded in 1945, GSA is the driving force behind advancing innovation in aging — domestically and internationally. Its members come from more than 50 countries.

The GSA website is a repository or access point for all of GSA’s public and member content. It serves members and non-members alike with a keen goal of illustrating member benefits.

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Originally posted on October 19, 2023 on Salesforce.com, Kate Hughes Your users are eager to tell you how to improve your product experience. Just ask. A website can pass or fail usability testing – though it’s usually somewhere in the middle. There’s a difference between: Can they use it? vs. Can they use it, easily? Sometimes research-driven optimizations […]

Associations’ software needs to perform a variety of tasks, including membership management, marketing, event hosting, reporting and tracking, and more. Association management systems (AMS) provide these features. However, many AMSs have unoptimized and uncustomizable tools, leading to inefficient management on the back-end and a less-than-satisfactory experience for members on the front-end.   Associations looking for an […]

At Fíonta, we help smaller nonprofits get up and running with the Salesforce Nonprofit Success Pack (NPSP) for supporter management, fundraising, donor management, and basic grants management.  While Salesforce’s primary platform for nonprofits is now Nonprofit Cloud, Salesforce NPSP is still supported, and interested nonprofits can still invest in it.  In this guide, we’ll review […]

Our journey as one of America’s fastest-growing private companies has led us to secure a coveted spot on Inc. magazine’s prestigious Inc. 5000 list. With a three-year growth rate of 141%, this success exemplifies our dedication to customer satisfaction, delivering impact, and market excellence. About Fíonta Since our founding in 2001, we have been serving […]

When you’ve adopted a sophisticated and complex system like Salesforce, it’s risky (and scary!) to go it alone. Salesforce’s ability to do so much for your organization can sometimes become a liability. Keeping your technology ecosystem aligned with your organization’s needs and strategic plans can be challenging if you don’t have the time or capacity […]

In this fast-paced and engaging presentation, Fíonta Artificial Intelligence expert Dr. Lisa Rau demystifies generative AI and its applicability for association business processes. After an overview of the technology and current offerings, Dr. Rau highlights the business uses most likely to benefit associations now, what to stay away from and why, and what the future […]

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