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Ethical use of artificial intelligence
Is Artificial Intelligence (AI) overhyped, dangerous, or does it present opportunities not to be missed? It probably is all three, but not in ways you might think just from reading the clickbait. As one who has devoted much of my career to AI—as a student, researcher, and practitioner, my position is that AI is a […]

Steps to prepare your association for migrating data from an AMS to Salesforce
In all the excitement of selecting a new database, it’s easy to overlook a big piece of the implementation project—migrating data from your AMS to your new Salesforce CRM. The more you know about data migration, the better prepared you’ll be for your implementation project. Think of migration as a data management opportunity When you’re […]

The principles of a successful project partnership
Valentine’s Day reminds us of the importance of relationships and partnerships, making it the perfect occasion to revisit our thoughts on what makes a successful project partnership. At Fíonta, we’ve gathered deeper insights, especially working with nonprofits and associations, which are increasingly pertinent in today’s dynamic environment. Embracing the dual role Leaders in the nonprofit […]

The importance of volunteerism to Fíontans
Fíonta supports nonprofit organizations who rely on volunteers (like the Assistance League, Literacy Council of Northern Virginia, Islamic Relief, and many others) and many of our employees turn right around and volunteer with local organizations as well. Through our participation in Pledge 1%, employees can utilize 1% of their work hours in pursuit of individual […]

The benefits of a product approach for website design
At last, your association’s new website is launched and getting rave reviews. The problem is, the CEO and others around the building think, “That’s it, the website is finished.” Unfortunately, that’s not how you see it. Sure, the site looks great, but you only had the time and budget to tackle the most critical requirements. […]

7 ways to engage more volunteers with your membership program
If your organization has a thriving volunteer program, you’ve probably brainstormed ways to channel all that enthusiasm into other forms of support too. Nonprofits and associations regularly find themselves succeeding in one area of supporter or supporter engagement while leaving room for improvement in others. For many organizations, finding the perfect balance between volunteer and […]

Change management strategies for introducing Salesforce to nonprofits and associations
Sometimes, facts don’t matter. You can tell your co-workers, executives, or board members about the benefits of introducing a new technology, process, or tactic, but they don’t want to hear it. For them, the old way, the one they’re used to, is the best and only way. How do you respond to their resistance? How […]

6 strategies to prepare Salesforce for giving season
Don’t worry, it’s not too late to prepare Salesforce for giving season—and beyond. Spending some time with the data in your CRM will give you a better understanding of your donors and other important people. What you learn will lead to deeper relationships with these audiences and you’ll be able to deliver more personally relevant […]

Phishing emails and cybersecurity threats
October is National Cybersecurity Awareness Month, making it the ideal time for nonprofits to review their cybersecurity strategies. In today’s digital landscape, nonprofits are increasingly vulnerable to cyberattacks due to the sensitive information they handle, such as donor data, client records, and financial details. Nonprofits often operate with limited IT resources, making them prime targets […]

Salesforce website integration: An essentials guide
The Salesforce Customer Relationship Management (CRM) provides organizations with a variety of flexible, highly customizable capabilities to manage their daily operations, from internal management to external outreach. Of course, your Salesforce CRM may not be the only platform your organization uses. Integrating your various systems, such as your website, can be essential for staying organized […]