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![A guide to Moves Management on the Salesforce platform](https://fionta.com/wp-content/uploads/2024/04/2024_Blog_A-Guide-to-Moves-Management-768x497.png)
A guide to Moves Management on the Salesforce platform
Originally posted on April 9, 2024 by Classy Focus on the donor, not the donation amount. That’s the idea behind Moves Management, a method coined and conceptualized by David Dunlop, a senior development officer at Cornell University. In practice, this process implores organizations to coordinate donor engagement and relationship-building efforts that lead to raising more funds. Dunlap […]
![Three steps for building a successful association marketing strategy](https://fionta.com/wp-content/uploads/2023/08/2022_Blog_Three-Steps-for-Building-a-Successful-Association-Marketing-Strategy-768x348.png)
Three steps for building a successful association marketing strategy
While there is no perfect way to create a marketing strategy, three tactics can help. To position your association for success, conduct market research, demonstrate value, and build community. How does your association market to new members? Do you make posts on social media? Send invitations over LinkedIn? Or have you partnered with a digital influencer in […]
Third-party apps
Salesforce is a flexible and powerful tool, but sometimes, leaning on third-party tools and integrations can allow organizations to leverage and customize that power to fit their business needs. The Salesforce AppExchange (a marketplace of Salesforce-related tools and apps) has thousands of options to enhance and connect your database to other parts of your organization.
Week of Learning: Jumpstart your EOY giving campaign with Salesforce by Fíonta and Classy
It’s never too early for nonprofits to prepare for their end-of-year giving campaign(s) and jumpstart giving season. Join Classy and Fíonta for a session around best practices for managing mission-critical fundraising on Salesforce.
Transitioning from Microsoft Fundraising and Engagement to Salesforce Nonprofit Cloud
Microsoft’s recent announcement that it will sunset its Fundraising and Engagement (F&E) solution has sent ripples through the nonprofit sector. Organizations relying on this tool to manage fundraising and donor engagement efforts will face challenges during this time. However, it represents an opportunity to reevaluate business needs and carefully select a new system. Why Salesforce […]
![Personalized engagement: The key to membership retention and renewal](https://fionta.com/wp-content/uploads/2024/06/2024_Blog_Assn-personalized-engagement-768x497.png)
Personalized engagement: The key to membership retention and renewal
It’s nearly impossible to re-engage a disenchanted member who’s decided membership isn’t worth their time or money. A renewal campaign isn’t likely to change their mind. You can’t let members reach this point. Instead, demonstrate the value of membership for each of them throughout the year. An effective engagement and retention strategy offers each member […]
![On-demand: Online communities for member self-service and member management](https://fionta.com/wp-content/uploads/2023/02/Blog_Webinars-768x348.png)
On-demand: Online communities for member self-service and member management
Major nonprofit, National Alliance on Mental Illness (NAMI), embarked on a project to create viable and robust online communities for members and affiliates. Beyond simple account self-service, members can renew membership, change chapter affiliation, donate securely online, and log educational volunteer documentation. Deep integration with NAMI’s CRM means that all engagement is recorded to the […]
![Honoring Black pioneers in STEM](https://fionta.com/wp-content/uploads/2023/08/2023_Blog_Honoring-Black-Pioneers-in-STEM-768x348.png)
Honoring Black pioneers in STEM
During Black History Month 2023, we are sharing information about Black innovators who influenced STEM (science, technology, engineering, and mathematics) and without whom many ubiquitous technologies would not exist. Roy L Clay: 1929 – Present It’s the first week of Black History Month, and we would like to introduce you to the “godfather of Black […]
![Zack Wiblemo](https://fionta.com/wp-content/uploads/2022/08/Zack-Wiblemo-1.png)
Zack Wiblemo
Zack joined Fíonta after beginning his career in the hospitality industry. Zack wore many hats in his role there and has found himself right at home with Fíonta. Zack’s heart lies in the causes of animal welfare and environmentally conscious global practices. Zack graduated from East Carolina University and currently lives in Arlington, VA. He […]