Association

Unifying Platforms and People

PMMI, The Association for Packaging and Processing Technologies,  is a global resource for the packaging and processing industry, uniting the industry across the manufacturing supply chain.

PMMI produces PACK EXPO,  one of the largest trade shows in the world and supports a broad stakeholder network through events, education, and member services.

Beginning in 2021, Fíonta partnered with PMMI to drive a comprehensive digital transformation, including migrating outdated legacy tools into a Salesforce and Fonteva environment, building custom engagement logic, and launching a member-facing portal. After completing a major build in 2023, Fíonta transitioned PMMI to Accent managed services.

To address PMMI’s complex needs, Fíonta prioritized a phased modernization strategy. We began by replacing legacy tools and consolidating member and exhibitor data into a unified Fonteva and Salesforce environment. Central to the engagement was a custom-built system that replicates PMMI’s established Priority Points methodology for booth allocation. This system enables accurate tracking and calculations based on PMMI-defined business rules. We also launched a new member portal to support self-service and streamlined internal operations. After launch, PMMI transitioned to Fíonta’s Accent managed services for continued support and system enhancements.

Legacy System Replacement

Migrated all member and exhibitor data from Personify into Salesforce and Fonteva.

Launched Member Portal

Created a user-friendly portal for members to manage profiles and access services.

Replicated Priority Points Logic

Developed a customized calculation engine to match the Priority Points process previously handled in Personify.

Established Managed Services

Provided ongoing support and improvements through Accent, including census tools and configuration updates.

PMMI now operates on a modern, integrated system that supports both its member engagement and exhibitor data needs. The updated Priority Points system mirrors the logic used in the legacy platform, ensuring continuity and accuracy. The centralized data environment allows staff to manage records more efficiently, while members benefit from greater autonomy through a modern self-service portal.

Continued partnership with Fíonta through Accent ensures the system evolves to meet emerging requirements.

  • Unified Data Environment
    Membership and exhibitor records are housed in a single system that improves operational efficiency.
  • Accurate Priority Points Calculations
    PMMI now calculates exhibitor Priority Points based on consistent business rules within Salesforce.
  • Improved Member Experience
    Members can manage their profiles and access key services through an intuitive portal.
  • Ongoing System Enhancements
    The Accent team supports continuous improvement through configuration updates and custom functionality.
Our resourcing team staffs each project with care. Team members involved in this initiative included the following:
Project manager

Steering all project facets like budget, schedule, scope, and risk management while collaborating with technical leads on risk handling, our project managers serve as the primary liaison with clients, offering frequent updates on project progress.

Solutions success manager (SSM)

Partnering with clients to develop and maintain technical and operational strategies for Salesforce system growth, our SSMs are committed to continuous enhancements, supportive training, and innovatively leveraging Salesforce to surpass client expectations.

Technical lead

Leading project solution implementation and coordinating technical processes, our technical leads manage the design, build, internal QA, user acceptance testing, and deployment activities, thus ensuring timely, quality deliverables. Sometimes doubling as solution architects, they work closely with project managers to manage risks and serve as primary client contacts.

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