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On-demand: Value-based digital strategy: How research, measurement, and experimentation unlocks impact
Many organizations struggle with determining the return on investment of their digital efforts. Enter the value-based design framework—a set of strategic tactics that ties the structure, systems, copy, and design elements of any digital effort to organizational economic outcomes. The proper application of user research, measurements, and experiments will help you understand what is truly […]

The motivational power of choosing the right KPIs and metrics
You know what’s better than a strong cup of coffee? The motivation and inspiration you feel after talking to satisfied members. Their stories are gratifying reminders of the difference you and your colleagues make in your members’ lives. You can also find motivation in what may seem an unlikely place: key performance indicators (KPIs) and […]

Ashley Goad
Ashley started her career working for a small software consulting firm as an account executive and recruiter. From there she recognized her ability to easily consume and understand complex software implementations. She was intrigued by technical aspects of the implementations, and 18 years ago, she shifted gears and began her technical career. She has developed […]

Angela Marinich
Angela is Fíonta’s vice president of people and culture. In this role, she leads the vision, development, and execution of talent and culture management initiatives that augment and elevate our business strategies and goals. Angela has over twenty-five years of human resources experience navigating the world of people engagement across organizations, small and large, private […]

Featured Fíontan: Meet Stephanie Byng
You’ve been with us for about four months now. What first attracted you to Fíonta? It’s important for me to be in an environment that is accepting of neurodiversity and can see the value in the unique perspective and special skills that I bring to the table. A lot of companies pay lip service to […]

Mobile Pathways and Fíonta at IMPACTech
Fíonta was pleased to sponsor and attend the inaugural IMPACTech conference held at Town Stages in Manhattan on December 17th, 2019. We participated in a Flash Impact Presentation with Mobile Pathways which was a fast-paced story told over the course of 20 auto-advancing slides in a strict five-minute timeframe. Transcript Mark Patterson: Okay. Welcome. As […]