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Mobile Pathways works to help immigrants gain access to reliable legal information related to their numerous pathways to immigration via mobile phone messaging.

They partner with immigration-based nonprofits and attorneys to reach the vast and diverse population of intending immigrants. To ensure immigrants can prepare for their journey, the information sent is both culturally appropriate and in different languages.

Mobile Pathways partnered with immigration-based nonprofits and attorneys to create Hola Asistente, a text-based immigration assistant powered by Salesforce technology. The goal was to provide timely and culturally appropriate information to immigrants in multiple languages, preparing them for their immigration journey.

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Hispanic Heritage Month is a US holiday created to recognize the achievements and contributions of Hispanic Americans. This annual holiday takes place from September 15 to October 15. But it began as a commemorative week in 1968 to coincide with the Independence Day celebrations of several Latin American nations. Nearly 20 years later in 1987, […]

Does your organization use Salesforce Marketing Cloud for marketing automation and Google Data Studio for reporting and analysis? Have you tried to get data from the former into the latter, only to find that there is no existing connector that easily joins Marketing Cloud and Data Studio? One of our clients recently came to us […]

As nonprofits and associations increasingly rely on data to drive their missions and measure their impact, having a coherent data strategy becomes more important than ever. A well-crafted data strategy streamlines operations, enhances decision-making, boosts donor engagement, and ultimately amplifies mission success. Here are seven compelling reasons why your nonprofit or association should prioritize a […]

Member portals are vital hubs for interaction, engagement, and information dissemination. These platforms facilitate communication and are crucial in member management and engagement. Despite their importance, many organizations need help with their member portals, leading to frustrated users and unproductive administrative teams.  Key pain points in member portals User experience (UX) in member portals is […]

Salesforce is a flexible and powerful tool, but sometimes, leaning on third-party tools and integrations can allow organizations to leverage and customize that power to fit their business needs. The Salesforce AppExchange (a marketplace of Salesforce-related tools and apps) has thousands of options to enhance and connect your database to other parts of your organization.

The Salesforce CRM is one of the most customizable CRM solutions available. It provides nonprofits and associations the flexibility they need to handle their daily internal operations, address business needs, and engage with their communities. Salesforce also allows organizations to design and manage a variety of online experiences for supporters, staff, and partners with Salesforce […]

Associations and nonprofits often overlook or skip usability testing when implementing a new CRM or AMS, website, or community because they don’t realize what an enormous impact it has on a project’s success. Or they do but they don’t want to spend any time or money on it. When the User Experience (UX) consultant hears […]

AI is no longer just a buzzword—it’s a practical tool associations can use to enhance member experiences and simplify operations. In this webinar, Dr. Lisa Rau, co-founder of Fíonta and an expert in AI with decades of experience, explores how associations can effectively leverage AI tools like ChatGPT. This session covers: Whether you’re new to […]