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Hi, welcome to the Fíonta Five (ish). Today we’ll be talking about how to connect Pardot to EventBrite so that you can add registrants as new prospects, track behavior around events, and assess the cost and returns on event campaigns. Let’s get started! Now you will want to set up your event in EventBrite ahead […]

This post was originally published on Salesforce.org on September 7, 2018 International Literacy Day, celebrated on September 8, is a great time to celebrate the work of nonprofits and K-12 schools advancing literacy. The issue of literacy is a key component of the UN’s Sustainable Development Goals and the UN’s 2030 Agenda for Sustainable Development. […]

We’re changing the way we approach website projects for budget-conscious nonprofits. If an organization’s project budget is below $50,000, or a site needs to be completed rapidly, the traditional, stepwise project model of discovery, wireframes, designs, and development is no longer appropriate. By the time the organization and its agency partner get through wireframes and […]

An essential aspect of implementing your new Salesforce CRM is working with a Salesforce partner to guide your nonprofit or association through the setup and development process. A consultant can also offer long-term support to help your organization craft a new strategy around Salesforce and connect with more donors or members.  In this guide, we’ll […]

The American Choral Directors Association (ACDA) is a membership organization that promotes excellence and engagement in the choral arts.

ACDA offers its members a wealth of benefits, including professional development and networking opportunities, choral repertoire, publications, awards and competitions, a career center, and more.

To enhance their services and accommodate their growing membership, ACDA migrated to Fonteva, built on the Salesforce platform. Because their existing email management solutions were outdated and no longer met their needs, ACDA sought a marketing automation solution that could integrate seamlessly with Fonteva, provide additional features, offer ease of use, and automate workflows. Fíonta collaborated with ACDA to implement Marketing Cloud Account Engagement (formerly Pardot) to address these requirements.

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This post was originally published on Salesforce.org on August 14, 2018 Last month, July 30, was World Day against Trafficking in Persons, where the UN aims to create awareness about human trafficking and worldwide efforts to defeat this scourge. Free the Slaves was founded in 2000 – a time in which slavery was outlawed everywhere, […]

Marketing automation isn’t a new business principle, but with powerful tools like Salesforce’s Pardot and Marketing Cloud available to even smaller organizations, it’s getting a lot of attention these days. We’ve put together a marketing automation primer or “Marketing Automation 101” below that covers six major areas of marketing automation. Marketing Automation 101 List Segmentation […]

If you’re a current Salesforce user, you may be hearing a lot about Marketing Cloud Account Engagement (formerly Pardot) these days. Perhaps you are using MailChimp, Campaign Monitor, or Constant Contact to send mass emails. If you happen to be using both Salesforce and an email tool, then you’re going to be especially excited to […]

Salesforce.org recently announced Nonprofit Cloud, a new offering that pulls together multiple Salesforce products that serve three key operational areas in nonprofits: Fundraising and Donor Management, Program Management and Mission Measurement, and Marketing and Engagement. It’s a great story as it feels for the first time that a comprehensive vision for nonprofits is being realized. […]