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![Modernizing marketing for better member engagement](https://fionta.com/wp-content/uploads/2022/08/ACDA_Feature-768x634.jpg)
Modernizing marketing for better member engagement
The American Choral Directors Association (ACDA) is a membership organization that promotes excellence and engagement in the choral arts. ACDA provides a wealth of benefits to its members, including professional development and networking opportunities, choral repertoire, publications, awards and competitions, a career center, and more.
To enhance their services and accommodate their growing membership, ACDA migrated to Fonteva, built on the Salesforce platform. Because their existing email management solutions were outdated and no longer met their needs, ACDA sought a marketing automation solution that could integrate seamlessly with Fonteva, provide additional features, offer ease of use, and automate workflows. Fíonta collaborated with ACDA to implement Marketing Cloud Account Engagement (formerly Pardot) to address these requirements.
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6 web development pitfalls to avoid
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Featured Fíontan: Daniel Ducharme
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Hispanic heritage month
Salesforce and CMS integration
As a Salesforce partner focused exclusively on nonprofits and associations, our sophisticated Digital Services team understands how you want to connect your website with Salesforce and has expertise in integrating the two systems. We have the technical understanding and skill to make sure your audiences have an easy and seamless experience across your digital experiences by starting with the audience perspective first and thinking through how they can most easily update their information, donate, or access their past participation with you.
![A conversation about Salesforce for associations](https://fionta.com/wp-content/uploads/2018/09/blog_conversationswith-768x497.jpg)
A conversation about Salesforce for associations
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