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Associations and chapters are finding it difficult to recruit volunteers, especially for leadership roles. This disturbing trend was emerging before the pandemic, but according to VolunteerPro’s 2022 Volunteer Management Progress Report, it’s now worse. The number of active association and nonprofit volunteers dropped from a pre-pandemic average of 100 to 250 per organization to 1 […]

Overview This on-demand webinar discusses and illustrates how you can use data science and predictive models to anticipate and prevent member churn for maximum retention and growth. We demonstrate the use of custom prediction model building with Einstein Prediction Builder to identify member risk at both the aggregate and granular level, with recommended action plans […]

The Gerontological Society of America (GSA) is the oldest and largest interdisciplinary organization devoted to research, education, and practice in the field of aging. Founded in 1945, GSA is the driving force behind advancing innovation in aging — domestically and internationally. Its members come from more than 50 countries.

The GSA website is a repository or access point for all of GSA’s public and member content. It serves members and non-members alike with a keen goal of illustrating member benefits.

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Associations must prove membership’s value to an audience of multiple generations and market segments, each with different goals and expectations. Salesforce helps you better understand members, prospects, and customers and provide the information, content, programs, and experiences they desire. Your database should allow you to offer membership options that fit your prospective members’ needs and […]

My name is Christine Priester, and I want to tell you about my journey, a story of resilience, determination, and transformation. As a queer woman who survived trafficking, my life has been anything but easy. In 2019, I found myself homeless with two children, struggling to find stability after leaving a tumultuous five-year relationship. But […]

Enhance member services and staff efficiency with artificial intelligence Artificial Intelligence (AI) is transforming how associations operate and engage with members. Staying ahead of technological trends is no longer just an advantage – it‘s a necessity. As an association leader, you’re navigating how to enhance operations with tools like Salesforce Einstein, Chat GPT, and more. […]

First, I want to congratulate Jordan and his wife on the birth of their baby boy! Jordan and I work hand-in-hand on many projects, and since our hard-hitting banter is well-known around the Fionta water cooler, I’m hoping I can fill his shoes here. I’ve been spending quality dad time with my 7-month-old daughter here in Portland, […]

2020 was the year for retiring old association myths—and it felt so good! When associations had to cancel their main revenue-generating event of the year—the annual meeting, conference, and/or trade show—panic set in. But where some associations saw a threat, many saw an opportunity to modernize their association by leveraging technology and making the most […]

Managing volunteers and their schedules and tracking their contributions can be challenging for nonprofits. Salesforce Nonprofit Cloud includes tools for volunteer recruitment, scheduling, and performance tracking. It helps match volunteers with suitable opportunities, streamlines communication and recognizes their efforts, increasing volunteer engagement and retention. Keeping volunteers engaged and expanding the number and quality of your […]

The Salesforce Summer ’24 release is around the corner, and it’s shaping up to be an exciting update, especially with enhancements across Salesforce Nonprofit Cloud, the user interface, and the powerful automation tool Flow. As a Salesforce customer, you benefit from three yearly updates, ensuring your system always has the latest features. Current Accent customers—your […]